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Characters Are Consumers

"If they use someone's product, why not your brand..?"

Our feature characters are consumers just like everyone else. The only difference is that these people have an audience watching the products they choose. The audience views the foods they eat & drink, the clothes they wear, the cars they drive, as well as their communication devices, office products, furniture, electronics, jewelry, eyewear, and personal care items. Throughout each film, sets are decorated with selectively placed consumer goods manufactured both domestically and abroad -- all with the distinct feature and ability to enhance product recognition.

We offer three types of Product Placements - and we offer a tremendous On-Set Ancillary Production Option.

 Prop Placement - Product Use - Plot Line Placement

PROP PLACEMENT For a negotiated fee your product will be placed on screen. The points of negotiation are: 1. Duration 2. On-Screen Percentage 3. Repetition
PRODUCT USE For a negotiated fee your product will be used by our characters onscreen. The points of negotiation are: 1. Duration 2. On-Screen Percentage 3. Repetition 4. Character Role/s
PLOT LINE PLACEMENT For a negotiated fee your product will be focal to the scene. The points of negotiation are: 1. Dialog - Concerning the Product 2. On-Screen Percentage 3. Duration 4. Character Role/s

ANCILLARY PRODUCTION OPTION As long as your product is on our set with incredible lighting, professional crews, amazing cameras and talented actors - why not take advantage of the situation with a professionally produced Ad utilizing our personnel..? By comparison, utilizing an independent production your setups and pre-production preparation alone could cost into the millions - but utilizing our sets, talent and preparation you could save up to 90% of the conventional cost associated with producing a like Ad on your own.  Your professionally produced "On-Set" Ad can be utilized in almost any imaginable manner including: 1. Print Ads 2. Television Ads 3. Theater Ads 4. Tradeshow/Industry-Specific 5. Online Ads

We can Chroma Key / Green Screen - your product into several possible productions seamlessly...

Q: What are the main benefits of Product Placement?

A: There are several benefits: product placement is the form of advertising that has a diminishing cost due to its longevity. Lower Cost - with the average 30-second spot costing $50,000-$400,000 or more, product placement is a minor expense. Significant increase in brand awareness No Commercial Skipping - since your product is integrated into the show, you have a 'captive audience' Perceived Endorsement - your product/services will be linked with the stars/characters on the show. Realism - consumers feel that products integrated into a show have a higher perceived value then similar products advertised during the same show.

Q: What types of products can be placed?

A: Products, Services, Concepts, and Clothing. Promotional Items:- hats, t-shirts, jackets, coffee mugs, bags, and decorative items. etc. Point-of-purchase items: merchandise and displays. Signage: banners, posters, neon signs, and billboards.

Q: What are the fees involved?

A: Each client presents a different set of situations and we base our fees accordingly. The price of the service can be affected by the number of brands a company wants to have represented and the number of placements they expect per brand.

With our service we exhaust every possible avenue that has placement potential; TV, Film, Commercials, Music Videos, Game shows, Internet projects, etc.